Habitat exists to:
- Create demand for change in the home using content as the key influencer
- Secure household spend on home improvements before holidays, new vehicles and other ‘rewards’
- Build loyalty with Resene ColorShop cardholders by offering free inspiration through many channels
- Showcase Resene as the leading home renovation brand in the country
In addition to creating the Habitat magazine that’s published twice a year, we built and continue to manage the Habitat by Resene website, write and send the Habitat by Resene weekly email and produce Habitat TV videos to inspire homeowners to take action.
Habitat is delivered to more than 240,000 Resene ColorShop cardholders, the email reaches 140,000 subscribers and the Habitat by Resene Facebook page has more than 10,000 likes.
“Resene has worked with the Tangible Media team on the Habitat magazine, books, EDMs and related projects for many years. Having a resource of media, design, print and digital experts available provides a hugely rich resource of knowledge, ideas and insight.”
Karen Warman, Resene Marketing Manager