Little Treasures

Tangible Media creates and publishes Little Treasures on behalf of Asaleo Care – the parent company of Treasures nappies.

Latest ‘Little Treasures’ cover

Little Treasures is New Zealand’s leading parenting title that has been side by side with Kiwi parents for 28 years. A trusted source of information that inspires expectant and new mothers while it demystifies parenthood, Little Treasures puts the Treasures brand into the mind of 20-39 year old women as they experience their entire motherhood journey. This early engagement translates to sales and supports Treasures’ goal to ‘be the first nappy on baby’s bottom’.

Little Treasures has twice as many readers as our nearest competitor and we know those readers well, understand their needs and provide them with rich and engaging content that they trust and turn to again and again. 

The Little Treasures reader is a conscious consumer. She’s thoughtful about the choices she makes, takes time for herself and is social. She engages with the magazine that’s published six times a year as well as, the twice-monthly email and Little Treasures’ Facebook and Instagram posts.