Pumpkin Patch has a rich history in New Zealand and is a brand that rightly deserves “iconic” status. Over recent years, the brand moved away from its authentic, value-based narrative in favour of a more price-focused, retail approach. As Pumpkin Patch’s new executive leadership saw the brand’s emotional connection with customers eroding, they came to us to re-establish that connection and bring fresh editorial thinking and creative direction to the catalogue and new visual assets.
Working closely with Pumpkin Patch’s product design and marketing teams, we developed a new editorial and visual framework to re-establish the brand’s fashion credentials and connection with ‘kids culture’.
This new thinking, design and content tone has been applied to the launch of the winter range, covering print catalogue, photography and video, eDM, web and social use.
Pumpkin Patch is delighted with the output and see the new visual direction as leading the brand evolution across customer, staff and key stakeholder touch points.